Go to where the students are
Effective use of digital signage means that you can direct your messages to the locations where they are needed most. By placing signage boards in the cafeterias, restaurants and campus buildings you are marketing directly to students in the most populated areas of campus life. Whether you use these communication channels to advertise services, keep the student body up to date with policies, or to increase school spirit, is up to you. This versatile channel is an asset to any school. Once you have them in place, you’ll wonder how communication flowed before.
Get social
Digital signage is easily integrated with social media channels. One thing you can be sure of is that a clear majority of students (and educators) are connected via social media. Harness the power of this connectivity by bringing it into the physical campus space. Whether you use your boards to display hashtags, direct attention to a piece of online content or to up the fun factor of the campus experience, this kind of integration will put your campus at the forefront of digital trends.
Keep them safe
Campus safety is usually a primary concern of any educator or administrator. Particularly on larger campuses, maintaining that safety is a great challenge. At the heart of this task is the ability to effectively communicate. If there is a threat of any sort that the administration is made aware of, they can quickly act to de-escalate the situation by making the community aware of what steps to follow. Emergency alerts can be given with minimal effort in a manner that is efficient and methodical. Of course, this helps to keep educators as well as students safe. Placing boards in all areas of campus life will help you prioritize what should be at the forefront of your agenda — the safety of your community.
Keep them informed
The days of the paper newsletter are long gone. In fact, even email, while still a vital communication tool, is starting to feel somewhat archaic when used on its own. The media through which you broadcast information must keep up with the times if you are to retain relevance. Imagine being able to broadcast the college football team’s win on screens around the campus or the news that Mindy in Grade 8 just won the national science fair in her age group. And information dissemination does not have to be limited to boosting school spirit. Vital updates — like “SCHOOL CLOSED TOMORROW” can be quickly fed to those who need it.
Keep them fed
Menu boards are not the exclusive domain of restaurants and fast food joints. Food is such an integral part of both high school and college life. Now you can install boards in your cafeteria to inform the student body of menu options. If food is for sale on your campus, the likelihood is that you are dealing with multiple vendors. Digital signage can be an excellent way to give those vendors a competitive edge and could be the deciding factor as to why students decide to stand in one queue over another.