Use a method that everyone already loves
Digital signage is not new in the entertainment industry. One only needs to look at the use of screens in movie theatres and sports grounds to understand that this is tried and tested methodology that has been up and running for years. Whether they are used as info guides, as an advertising platform or to provide engaging content to your patrons, digital sign boards are becoming more and more standard in entertainment facilities. If you haven’t done so already, it might just be time to hop on board the bandwagon.
Consolidate your network
If you have multiple branches or independent venues and would like to create a through-line between them, digital boards are your best bet. You can create brand awareness, notify customers of your services, and promote upcoming events. The best part is that the software allows you to accomplish all of this from a centralized point. You do not have to visit each individual venue to get your message across. You send a digital shout-out, and it can appear on any of your screens, no matter where they are.
Advertise your venue to those who love it most
If you’ve ever wanted to get members of your target niche in one area all at the same time, your own venue is the best place to do it. You can market your upcoming events directly to the crowd most likely to attend them. By speaking directly to your intended clientele, you can inform them of upcoming events, imminent releases, and future performances. Before they leave your premises, they will have already planned their return.
Get your customers in touch
One of the most exciting features of public screens is that they no longer need to be a one-way affair. With the advent of touch technology comes a new way for your clientele to engage with the information you disseminate. This means that your clientele can browse through your content, take part in surveys, and play games. In doing so, they provide you with valuable information about their preference, allowing you to customize their experience of your venue according to what they want.
It’s your digital loudspeaker
If used effectively, screens can play a vital role in public safety. Congested areas are always at risk, with the legitimate fear that they will fall prey to disasters of various types. The best way to keep a crowd safe is to keep them informed. Digital signage allows you to give up-to-date alerts in the event of an emergency, as well as play-by-play instructions on how to proceed. This mode of crowd communication is becoming more standardized as awareness of the capabilities of digital signage increases.